books with Athena

books with Athena

Friday, December 4, 2009

ARE TEEN GIRLS THE NEW LITERATI?

Young Adult and Middle Grade are fast becoming the dominant genres for new fiction. I heard at a writers’ conference recently that one publishing house has fired most of its adult fiction editorial staff and replaced them with YA/MG editors. Many of our most creative authors are now penning books aimed primarily at young people.

I’ve also noticed that most newly minted agents rep primarily YA/MG, and even many established agencies are switching focus to teen/tween fiction.

I suspect this can be explained in three words: “Harry Potter/Twilight.” Kid Lit is where the money is. Publishers are willing to take chances with the genres because the rewards can be so high. (Harry is MG; Twilight is YA.)

Nobody talks about this, but I also think the relatively lower advances for children’s books create a more flexible marketplace. Plus there has traditionally been more open communication between children’s editors and new writers. (My YA writer friends routinely get reads from editors without an agent as go-between.)

So a lot of us who have been writing for adults are now taking a look at these genres and want to know what the YA rules are—and what distinguishes it from MG.

Basically, it’s the age of the target reader—currently about 13-21 for YA and 8-13 for MG.) Word count isn’t so important any more, since many MG books are huge (witness J. K. Rowling’s tomes.)

YA writer Natalie Whipple has a wonderfully detailed post on the subject in her blog "Between Fact and Fiction": http://betweenfactandfiction.blogspot.com/2009/12/middle-grade-vs-young-adult.html.

If you aren’t in the habit of reading YA, go check out the shelves of your local bookstore or library. This fiction is as sophisticated as a lot of stuff for adults, and its themes can be even more “adult” than what's allowed in a lot of mainstream romance and mystery lines. It can also be more literary. In fact, some literary novels originally written for adults have found their ultimate success as YA. (Catherine Ryan Hyde’s Pay it Forward is an example.)

Another important factor to keep in mind is something I learned at a recent writers’ conference: the YA audience is mostly female.

Marketers believe boys stop reading books when they reach puberty. (I have some argument with that, but it’s what statistics say, I guess.) I think this is why Harry Potter is called MG rather than YA—not so much because of the actual age of the characters—since they age through the series—but because it’s popular with both genders.

If you're writing action, adventure, and epic fantasy aimed at boys as well as girls, it’s best to start with a young main character and call it MG. But if you’re dealing with sophisticated emotions and relationships, it can be YA—and pretty much anything goes. As long as your protagonist is under twenty.

So could it be that in the near future, teenaged girls will dictate the literary marketplace instead of a bunch of persnickety old dudes?

Maybe so. When I think of my own teenaged reading habits, I’m not sure that would be an entirely good thing, but it might bring some fun new changes.

And for those of us trying to scale the walls of the seemingly impenetrable fortress that is American publishing, change has to be good.

7 comments:

  1. This is good news. I live in hopes of not having to cut the heart out from my wordy, descriptive novels.
    The more sophisticated readers in my class - age 10 - are reading Twilight including the boys. I wrote my NaNo novel directed at the emotional and adventurous content that the boys, and girls, said that they NEED to find in books.

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  2. I'd love to be a teen now, there was never ever any fiction out there like there is now!! Its great but i don't want other genres to be neglected!

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  3. Interesting. I kind of like this trend, as it shows so much interest in reading among children and teens. I remember reading "adult" books as a young teen, such as Jean M. Auel's books, which actually starred a teen girl as a protagonist but was classified as adult fiction. Are there any important differences in the YA genre now, such as rules for content (Auel's series is pretty racy), or are the same types of books just now being deliberately marketed at younger readers?

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  4. I read adult historical romance novels from around the seventh grade. There were often sixteen year old MCs, but that didn't make them YA! I'm thrilled at all the changes happening in publishing... like Emily, I think it'd be great being a teen now.

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  5. Elaine--very interesting that the boys are reading Twilight, too. Good news.

    Emily--I agree that this is only good news if more sophisticated genres aren't entirely neglected.

    Diana and Genie--You make a very interesting point. I'll bet the stuff we used to read as teens would now be marketed as YA. Especially Jean Auel. I'm sure that the Mary Stewart Merlin books I loved would now be YA or MG. Her romantic suspense, too.

    In answer to your raciness question--Diana Whipple's post addresses this a bit. To me it looks as if pretty much anything goes. "Gossip Girl" is one of the raciest shows on TV and it's based on a YA book.

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  6. As a veteran reading specialist and working with students in grades k through middle school I can tell you that Young Adult is all the rage, especially the Dsytopian novels such as The Hunger Games. Fantasy and the Paranormal rule these days. I have two YA Paranormal novels ready for release very soon. For many years my students begged for ghost stories, or scifi.

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  7. Lorraine--When I wrote this piece four and a half years ago, YA was set to take off, but I'm not sure anybody envisioned how it has become THE genre of choice for most publishers. YA is definitely the best area to be in for writers looking for a traditional publishing career. I'm sure your two titles will do very well!

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