books with Athena

books with Athena

Sunday, December 16, 2012

Social Media Overload: How Do Authors Reach READERS? Advice from Bestselling Romance Author Roni Loren



First: We have Contest Winners!

Thanks to everyone who entered our contest last week for free copies of How to be a Writer in the E-Age...and Keep Your E-Sanity! which I co-authored with Catherine Ryan HydeWe assigned everybody a number (two numbers if you entered on both blogs) and put them into the random number sequence generator at random.org. (Timestamp: 2012-12-16 05:05:33 UTC)


The winners of the ebooks are: E.S. Ivy, Clare London, and Cheri
And the winners of the pbooks are: Stella Notte, Linda Gray, and Jlmbewe

Please contact Catherine at ryanhyde@cryanhyde.com with your address to receive your prize.

Today we have a visit from one of my favorite online author-friends. I knew her even before her name was Roni Loren :-) Roni is an awesome blogger who always has something innovative and thoughtful to say at her blog for the Fearless Romantic. She's become a bestselling author for Berkley Heat through her smart use of social media, so this is market-tested advice. My experience with Twitter and Facebook mirrors hers. I much prefer Twitter, but the readers seem to be on Facebook.

Social Media Overload: How Do You Reach READERS?
Guest Post by Roni Loren

If there is one question that all writers would love to have a definitive answer to, it’d be: How do I reach my current readers and attract new readers?

For many of us, the most practical place is online. We don’t have the funds to fly around the country for book signings or to pay for shiny ad campaigns in magazines or on TV, so we go to our computers.

But, of course, the choices are overwhelming. Facebook? Twitter? Blogs? Blog about writing? Blog about...other stuff that readers will like (and what the heck IS that other stuff)?

First, let’s tackle the biggie: blogs. I’ve had a blog going on four years now. I started out as a writing focused blog. That was before I had an agent or was published, so it seemed the obvious track to take. Over time, I’ve morphed into a more flexible blog. Sometimes I blog about writing, sometimes it’s about what I’m reading, and other times it’s just general life topics.

And the reason I made that gradual change was because I went from a blogger who writes to a published author who blogs. The focus changed. Of course, you can have a niche writing blog, and there are many authors like Anne and Janice Hardy who do a fantastic job at providing that to the writer community. However, I chose to go a slightly different route because (a) I get tired of writing about writing at times and (b) I wanted to provide my readers with something fun to if they happened to stop by.

So what should YOU do? Well, that is up to you and what you feel you can maintain and enjoy. If you do decide to stay focused on a more craft/industry type blog, then maybe make sure your website has “sticky” extras that readers can dig through if they stop by. (See my post Author Websites: Layering Yours With Sticky Extras for ideas.) I have photos of my heroes, pictures of The Ranch (the secretive, illicit resort my series centers around), and a music playlist for the books and characters. I also keep a list of what I’ve read that anyone can look through. Those are things readers enjoy. (And my web stats speak to that. The Ranch page gets a surprising amount of hits.)

So try to look at your site through the eyes of a reader stopping by for the first time. What are you offering them?

All right, now on to the two other biggies out there…

Facebook or Twitter? It's a question that people seem to have definite feelings on. Most people prefer one strongly and see the other as a pain. In the past, I've made it no secret that I'm a Twitter girl. I like the fast pace and the simple interface. I like that I can follow a bunch of people and get a little nibble of everything. And frankly, I use it as my blog reader now since I never seem to have time to keep up with my Google Reader.

However, over the last few months or so, I decided to put more effort into my Facebook presence. Many established authors swear by Facebook for connecting with readers, and I know that people are way more likely to be on Facebook than Twitter.

So I begin to put focus on FB and not just by copying tweets over there. FB and Twitter are inherently different in the kinds of updates that "fit." I also made the point of keeping FB more reader-focused than writer-focused. Twitter is filled with my fellow writers who don't mind hearing about word counts or craft-related things. But FB seemed to be getting more pure readers, so I didn't want to bore them with the technical side of writing.

And you know what?

When I did a poll recently, the difference in "crowd" became noticeable.

I posted a question on both Twitter and Facebook asking what I should put on a stamp I'm going to use when I send out signed bookplates. One option was my tagline "For the Fearless Romantic" and the other was "Greetings from The Ranch."

So the results were very telling. Almost every one of my Twitter followers said the Fearless Romantic one. Then on Facebook, every vote was for The Ranch. It was amazing how divided it was.

And then I realized the difference. My writer friends were going for the one that spoke more to "author brand". We've been trained to think that way, to have that marketing hook. But my READERS who are already fans of the books were thrilled at the thought of having "Greetings from The Ranch." One line is meant to "sell" the books to new people. The other serves to entertain people who love the series already.
So, it was an easy decision. Anyone who is asking me for a bookplate is already a fan. Therefore, this needs to be for them. It's not about selling someone new on the book. If this were for promo material at a conference or something, the fearless romantic line would be the better fit. So it was a lesson in knowing who your audience is for something.

BUT, back to the point, this also showed me the clear distinction. Twitter is where my writer friends hang out. Facebook is where more readers are. (At least from my own anecdotal evidence and what I've heard from other authors.)

So which one should you do?

Short answer: Both

Longer answer: If you don't have time for both, do which one you enjoy the most because that's the one you'll probably thrive at.

But here are some things to consider and make a good case for cultivating both...

Why Is Facebook Important?

■ It's the most likely place fans will look for you besides your website.

■ Not everyone is a social media addict (like we writers are). Your every day person may not read blogs regularly, have a google plus profile, a Twitter account, or a Goodreads account. But even the most social media averse person probably has a Facebook page. My grandparents have one, my parents have one, my high school teachers have them. I'm hard pressed to think of someone I know who DOESN'T have one.

■ It allows you longer updates because not everything can be said in 140 characters.

■ It gives you the chance to put up exclusive content and sneak peeks to give your readers something extra for following you and reading your books.

■ You only have to post an update one or two times a day. So there is more opportunity for interaction about one topic.

■ It's easy for people to share you with their friends.

■ And yes, I’m aware that the recent changes with the “promote” button make updates harder for all your followers to see. However, if you post interesting things that get good interaction, the algorithm spreads the message to more people.

Why Is Twitter Is Important?

■ There is an incredible writer community on there. Writing is a solitary business. Hanging out on Twitter is like the office water cooler. You can go there for gossip, encouragement, or just to vent to each other.

■ Some readers do prefer Twitter and that will continue to grow.

■ It is a wealth of blog link love. Like I said, it acts as my blog reader these days.

■ It's more casual than FB in my opinion. Since you can update throughout the day, each update doesn't have to be super profound. : )

■ It's easy to share things via Twitter.

■ It doesn't have all the restrictions like FB. And your followers see your updates--you don't have to pay extra to "promote".

■ You don't get a crap ton of emails anytime someone comments on something.

■ It's less of a commitment for someone to follow you on Twitter. Most people won't "Like" a FB page unless they are a fan already. But many people will follow you on Twitter just to check you out and see what you have to say. So it's easier to introduce yourself and your books to new people.

Each obviously has benefits and drawbacks. But I think if you can manage both, you're going to find you have a more well-rounded online presence. You want to make it as easy as possible for people to find you and connect with you.

So, if you aren't already there and want to hang out with me, you can find me on Twitter AND Facebook. ;)

And a quick note and PSA on Pinterest and Tumblr because I know someone will inevitably bring one of them up in the comments. If you follow me, you know that earlier this year I was sued for using a photo on my blog that I didn’t have the copyright to. Therefore, Pinterest and Tumblr scare the crap out of me because I know now the rules, and you are not protected. Anytime you post something that you don’t have clear permission from the copyright holder to post, you can be sued for copyright infringement. So use it at your own risk. All I post now are book covers, movie posters, and creative commons licensed pics. *end PSA* : )

So what do you think? Do you have a preference on your social media presence? To those of you on both Twitter and Facebook, do you find a difference in the "crowd"? As a reader, do you seek out authors on any particular social network? Do you read blogs?

Roni wrote her first romance novel at age fifteen when she discovered writing about boys was way easier than actually talking to them. Since then, her flirting skills haven’t improved, but she likes to think her storytelling ability has. Though she’ll forever be a New Orleans girl at heart, she now lives in Dallas with her husband and son. If she’s not working on her latest sexy story, you can find her reading, watching reality television, or indulging in her unhealthy addiction to rockstars, er, rock concerts. Yeah, that's it. She is the National Bestselling Author of The Loving on the Edge series from Berkley Heat. Website: www.roniloren.com

NEWS: Anne is visiting Louise Wise's Wise Words this week with some tips on fixing some of those pesky problems in your WIP that your critique group can't help you with.

38 comments:

  1. Great post! What this says to me is what I've been thinking for quite a while now.
    First, you have to know where your audience is. If they tend to use Facebook - and your survey example is telling - then to spend your time on Facebook. That was a great, great example.
    Second, permissions are important! My first book is delayed because I'm waiting for permission for one last quote. And it's important enough to the point I'm making in that chapter to wait for it. What the lawyer said to me was "how risk averse are you?" I wasn't willing to find out, so I request permission for EVERYTHING.
    Lastly, I think a lot of writers - me included - have wasted too much time marketing our books to other writers, to the detriment of building an audience of readers. You can do both, and you should be able to draw on an online community of other writers. But focus is important.
    Thanks for the website reminder, too. My blog will become a "real' website in 2013, and I need to get on that!

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  2. I agree that a blog's focus can change, especially as we change. Mine has changed several times since I began. (Although I've never offered writing tips. Even after two published books, no one wants those from me!)
    I went with Twitter over Facebook due to time constraints. I already spend a lot of time blogging and didn't want to spread myself too thin.

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  3. Great post. I'm struggling to attract readers rather than other writers. I love the interaction with writers, so I wouldn't want to lose that - I'm not sure it's possible to do both.

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  4. Big thanks to Roni for more thoughts on this subject. As a guy who simply doesn't enjoy parties & doesn't really get the value of chit chat, I am entirely baffled by Twitter & Faecbook. I see the value academically, & continue to try Twitter but it's much like a highly analytical guy at a party, thinking, "Hmm, I guess at this point I should extend my hand and introduce myself." Like him, though my brain may analytically get it all, I'm just not in a world my heart understands, so I come off as stiff, weird, &/or clueless.

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  5. Roni, thanks for such a lucid analysis! You're a SocMe genius! FB has always struck me as somewhat creepy so I stay away but Tw is a high-low mix that appeals to me.

    Sorry to learn of your Pinterest mess. What a horror!

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  6. I've been blogging for 7 years and I blog because I love it. I have links to all my books on my blog and sometimes I blog about my books or about writing but I also blog abut things that interest me, post recipes and photos and anything that crosses my mind. I have a personal Facebook page, a Facebook page for my books, a Twitter account, and I do Pinterest. So far this year I have sold over 30,000 books. Sales have slowed down a lot in the second half of 2012 but I keep blogging and using social media and looking for other ways to promote. It takes work but that's what makes it all worthwhile.

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  7. Great article and confirming hunches of where I want to go with a blog and my writing. Thanks. As for Pinterest, I won't use it until they get the absolute clear on legal use of images. Until then, it's a crap-shoot I don't want to play. For now, I'll stick with FB and Twitter. It's enough to keep up with as is!

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  8. As a reader, I rarely followed any author on line. I might have checked out their website, but only to see what books they had (and I hadn't read). I never joined Facebook until I started writing, and that was after I started a blog.

    I refuse to give writing tips on my blog - I'm certainly no expert. I treat it more like a diary anyway! I'm out there just in case someone wants to find me.

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  9. All social media are good. The one thing they share in common is the amount of time it takes to maintain each. In Oz, we are at a disadvantage--we tweet when most of the world is asleep.

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  10. Victoria--I think Roni's experience has shown all of us the importance of dotting all those I's and crossing the T's. Always get permission first. And you're right about authors marketing to authors. Yes, authors are readers, but a lot more readers are out there.

    Alex, I always use your blog as an example of an author blog done right. You've created a community. It's fantastic.

    Analisa--I think a blog can do both--well, morph from one to the other. In the beginning, you want to network with other writers and people in the industry. That's how I got a publisher and Roni got her agent--through friends we met through our blogs. But after you're published, you have to transition to address your readership.

    CS--You're right that social media is like a big party. If you're not comfortable with one, you probably won't be comfortable with the other. Which is why blogs can be so valuable. You can network on your own turf.

    Ruth--Roni's mess wasn't on Pinterest. It was on her blog. She used images the way most bloggers do, but once she got well known, the owner of one of the photos thought he should be getting a cut of the action. It's changed the way a lot of bloggers choose images. Of course if you're me, you were too lazy to go find photos in the first place.

    Kathleen--You've got a great eclectic blog. And congrats on your great sales. Stuff most of us just dream of...

    Julie--I agree that a blog and two social media sites seems like plenty to keep up with. Too much, sometimes.

    Stacy--You're right about most readers. I was so amazed when some of my idols followed me on Twitter. OMG, Margaret Atwood follows me! Never occurred to me to seek her out. I figured her books were all I needed. And I think that's exactly what a blog should be: your "home" online where people can drop by and say hello and find out more about who you are.

    Denise--So true: the one thing they have in common is the amount of time they suck out of our lives.:-)

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  11. Roni, great post, really good information on choosing the right venue for you. I have a blog on writing on my website, but I focus it on photos (all supplied by friends with permissions built in) and how they can spark creativity. I also do Twitter and Facebook, but not as regularly as I should. But I've linked them all together (okay, someone did it for me! Thanks, Debra.)so when I post a blog, it hits both Twitter and FB, ditto with posts on those (except they don't post to my website) so that saves time.

    My main concern is that all the time spent in (necessary) SocMe is time away from my writing. To market books you have to have time to write them. Between email, Twitter, FB, my blog, my website, etc, there's little time left over for just plain writing. It's a difficult balancing act these days. I mean, I get about 200 "tweets" a day and don't follow that many people. Who has time to read all that, comment, share, etc, and still put out a book?

    I guess I'm a bit like CS - if I'm gonna live anywhere, I'd rather it be in a world of my own creation. But Social Media keeps calling me back... I can hear it now...come to the party....

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  12. I agree that one should do both! :) I don't have a FB page yet because I want to wait till I have something published. Since I plan on self-publishing I know it will happen sooner or later. I want to wait because I learned recently that you can't change your page title on FB once you've created a page, so I want to wait till I can just have the word "Author" on my page and have it be true. :)

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  13. Hi Anne,
    Thank you for having Roni on your blog.
    And Roni, thank you for all this fantastic information. You mentioned about not posting other artists photos on Tumbler, Pinterest and blogs, but does this apply to Facebook as well?
    I'm so sorry you had to go through such a horrible ordeal.
    I plan on getting on Facebook, but not Twitter.
    Honestly, I have a hard time just trying to keep up with blogs that I follow.
    Thanks again,
    Tracy

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  14. Victoria, Yes, I would never want to lose out on my connection with the writing community. I love having that support system. But it can be easy to forget that too many posts/tweets/whatever about writerly stuff can bore the tar out of your readers. :)

    Alex, Lol, on the writing advice. I definitely didn’t have an expertise to give it when I started, but I took the approach of sharing what I was learning as I was studying craft. So it was a “hey, look what I found out, learn with me” approach. And yeah, the time issue is always the number one factor. Even though I’m more of a Twitter girl, the nice thing about FB is it’s kind of low maintenance compared to Twitter because one update a day is perfectly fine.

    Annalisa, I think it’s possible to do both if you’re offering well-rounded content. Some days I still post about writing, sometimes I post about books I like, other days it’s completely random. And Twitter is definitely random. But I will say attracting your “target audience” before you’re published is much more of a challenge. Readers came to my site after I had books out there. Before that, it was writer land at my place. :)

    CS, I feel ya. I’m an introvert and definitely not the girl who loves a party. But for some reason, Twitter clicked with me. But I agree, if you don’t feel comfortable on a certain platform after giving it a solid try, it may not be something worth spending your time on. Find what niche works for you and go with that.

    Ruth, Thanks. And yes, FB doesn’t come naturally to me, but I’ve learned to enjoy it to an extent because I get to hang with my readers and how cool is that? :)

    Kathleen, Congrats on 7 years of blogging and your sales! That’s fantastic. :)

    Julie, Thanks, glad you found it helpful. And yes, I’m hoping Pinterest and other sites like it figure out a way where users can use photos in a responsible way and be protected.

    Stacy, Yes, a lot of readers aren’t looking for authors online. Some just want to read the books and aren’t that interested in the person that wrote them. But like you said, I’m here for those who want to interact.

    Denise, Yes, that’s definitely a challenge with the time difference. There are programs that allow you to schedule tweets and then you can respond to replies when you’re awake. That could help a little.

    Anne, Thanks for having me hear at the blog again! :)

    Susan, Writing definitely always come first. And for the last few months I’ve been under crazy deadlines so I’ve had to dial back my presence to accommodate that. It’s an ebb and flow.

    Trisha, Good luck on your journey! :)

    Tracy, Yes, unfortunately it applies to Facebook with the photos too. Their terms of service basically say if you upload a picture, you're saying you have the copyright to it AND I believe they also claim that now FB can use it too. Ack. However, you can post a link and that little thumbnail photo will pop up on your page. Since that isn't uploading a pic and is only a thumbnail via link, that seems to be okay. The whole copyright thing is very sticky.

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  15. Thanks for answering and clearing up my question with regards to Facebook.
    I'm going to pop over to your blog and share your post about your ordeal on my LinkedIn account.
    Maybe someone will take your advice, as they should. :-D

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  16. Great post, Roni ... love the way you broke that down. I have an attachment to the blog as it morphed into my personal e-zine. Love to highlight what I consider my "handle" ... NYC ... and feature places there many will never get to see. I just love the whole process even with the challenge of finding non-copyrighted photographs (yes, I heeded your warnings) ... and I love the flavors it brings to my readers. I'm small pots compared to Anne and Ruth and not yet published either like yourself, so right now I do it all for the love of it ... I just don't think I'll change it much later on.

    I treat Facebook much the same and like the ease of interaction. Twitter is my least fav and although so many writers I know keep adding me, I am not active with that network.

    It really is a matter of finding what you love and sooner or later readers will feel it and keep coming back for more. At least that's how I see it now. Have a great Holiday and thanks again to you and Anne :)

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  17. Great post, Roni, and interesting responses. Provided good insight that I will use in my snail-like adoption of social media. I focus so much on writing that I barely post on my own blog. My Kirlian aura seems to be throbbing with the message that, yes, once I finish my current wip, I will get rolling "social-medially." (Hey, within a year that coinage will be in some dictionary.)

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  18. I'm more of a FB fan but get Twitter and it's immense potential power to reach so many. (It actually inspired a 4-part series at my blog.) I can also get into some of the tribes, but keeping up with all the social networks is a huge time commitment.

    Then there is keeping up with mny blog. (Sigh. 'Nuff said.)

    Luckily, it's all fun and I've made some wonderful online friends.

    Nice post, Roni! Best wishes :)

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  19. Great post Roni, and you just helped me find a distinction with something that you didn't touch on, LOL! I'm finding the same thing you are with Twitter as being the writer's water cooler, and I had a FB fan page, and was quite happy. Then I decided to open a FB profile page and boom! that profile page is now my main writer's water cooler. Tons of authors are interacting there, with many writer specific groups etc. I posted a writer question there and got so much more interaction than I would've on twitter because everyone can easily see replies and it stays up longer. It made me then think my fan page was obsolete and have been struggling wondering what to post on there as opposed to my profile page. But you just helped me see. I should make it reader focused (I have my first release Wednesday) for readers I'll hopefully be getting soon.

    Great post!

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  20. Great advice from Roni and the commenters. I think Twitter - especially with the advent of Triberr - is becoming less a place for exposure/sales and more a place to talk shop.

    As for FB, I have both a profile and fan page, and my profile is about both. I have a lot of writing friends, but I post about anything.

    Now, on the fan page, most of my likes are still author friends. How to branch out to readers? And what is the best way to use that page? How often do you post about your books as opposed to something unrelated?

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  21. This is such a great topic. My debut releases at the end of the month and I'm more active on FB than I am Twitter. That said, it is under my real name, not my pen name. Everyone knows me as Harlie, the reviewer/owner of my own review site but as a writer, not so much. Have I been promoting myself? Somewhat but I'm finding that more and more people don't quite understand that I actually wrote a book and it releases on the 28th. Oh I've been laughed at, cursed at and generally ignored because I wrote a book. Unfortunately, I realize that FB is where I'm going to find my readers but at what cost?

    For me its a double edged sword and I'm on the losing end. Twitter is where I promote, not hang out per se. I got burned about a year ago from a couple of people, so I don't "hang" out there. Promote, yes...hang out, no.

    Pinterest/Tublr...forget it. LOL!

    Blogging...I'm a pro. I have three blogs that I update regularly but I'm finding that more and more don't have time to read them anymore. They would rather be on FB. *sigh*

    Marika/Harlie
    maw1725@gmail.com

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  22. Great post, Roni.

    I love writing about writing, too. But I don't let that stop me from writing about whatever topic hits me while running. But I do try to keep the blog content from going all over the place.

    With the different forms of social media, you have to factor in where your target audience hangs out. Teens used to be all about FB (and some still are), but now they are hanging out on Twitter and Tumblr more. Of course that doesn't mean you should ignore FB. Do that and you ignore the adult YA readers.

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  23. Fois--I love your blog. It always takes me on a little nostalgic time-traveling back to the NYC of my youth. You've got a great "reader-oriented" blog.

    SK--Love "social-medially" OK it's now officially a word. Hey, if you wait long enough, maybe FB will have gone the way of MySpace and you can have proudly ignored it entirely.

    Joanna--I'll go check out your blog series on Twitter. I can always learn more about it. I use it a lot but probably not to its full potential.

    angela--Congrats on turning your author profile page into a community! Mine just sits there doing nothing. I guess I need to interact more as my author persona instead of from my personal page.

    Harlie--Congrats on your launch! But I'm concerned that you hint at some bullying you may have got from other reviewers who don't like authors. That is such a strange phenomenon and I hope to address it here at some time. I'm just learning about the bizarre review culture on Amazon. I think those people must come from the online gaming community. It certainly has nothing to do with the publishing industry. All the great book review venues: NYT, New York Review of Books, etc, consist of authors reviewing other authors. All their reviewers ARE authors. That's how the system has worked since publishing began. So welcome, author!

    Stacy--I have the same questions about FB. My profile page is pretty sad. I've been posting pictures of Christmas trees made out of books. 12 people see them. I have more eclectic stuff on my personal page, and get a lot more interest in LOL cats and inspirational messages. I should try to reverse it, I guess.

    Stina--You're right that your audience changes things a lot. Roni writes (very) adult books, so her audience would be more on FB, but younger people think FB is kind of lame, so if you write YA, Tumblr might be a better place to go.

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  24. You've given me food for thought re Facebook, Roni. I have a languishing page over there you've convinced me to resuscitate. Thanks!

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  25. What I'm hearing is to do the thing or things that you enjoy, so you can sustain it. good advice. thx

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  26. Debra--I got things to come to life on FB by posting lots of reader-related links. Cartoons about readers and pictures of great places to read. Amazing how my Klout rating went up.

    Louise--You're right. But sometimes you can learn to enjoy things you thought you'd hate. Like me and FB. I found some communities there where people communicate about books, and I there are always the LOL cats... :-)

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  27. I'm a new follower, and have been so impressed with your site. Wonderful array of topics and great viewpoint.

    I'm going around to all of the wonderful blogs I follow to wish you a Merry Christmas. Have a safe and happy holiday, Anne!

    Peace,
    ML

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  28. This comment has been removed by a blog administrator.

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  29. M. L.--Thanks! And to all our followers--we hope you have a safe and happy holiday season.

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  30. Loads of information in this blog.

    I'm trying to get more involved with both Twitter and Facebook. I like Twitter better out of the two.

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  31. Susan--Thanks! I think there are fewer hazards on Twitter, once you learn the ropes.

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  32. Great post Allen.some people prefer Facebook .and some are tweeter ,i personally admit that Facebook is more popular than tweeter because Facebook is easy to use.but we also we can not ignore the importance of tweeter.as you explain the importance of tweeter in your point specially tweeter wealth of blog link love..and tweeter does not have restrictions like Facebook.and i personally like the thing in tweeter you don't get crap ton of emails anytime someone comments on something.
    well Facebook and tweeter both have important as social media.

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  33. You can change your notification settings in either Facebook or Twitter to reduce or eliminate emails. I get zero emails from FB but keep email notices on Twitter because I findvit very hard to weed the junk from the gems on Twitter. It reminds me of a college cafeteria with everyone talking at once, and the few times I tried to participate in a chat I felt invisible. No one replied despite my using the hashtag.
    Regarding blog pics, I use my own photos as much as possible or free clip art or free wallpaper, such as from Windows or Bing as those tend to be scenic. That's all right isn't it?

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  34. Damon--Christine has a great helpful hint for you. Go to your settings on FB and turn off "email notifications" Unfortunately getting a "crap ton of emails" is the default setting, so somebody has to help you and tell you how to turn them off. I've had irate emails from newbies on FB who have "friended" me and then get furious because every time I post they get an email--they don't realize they are the only ones who can make them stop.

    Christine--Thanks for the helpful suggestion for Damon. I pay no attention to 99% of what's on Twitter. I just look for tweets that mention me (@annerallen) or I go to a hashtag like @myWANA (Kristen Lamb's writers group) for relevant tweets.

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  35. I've wondered what "mywana" is! Also, relating to Roni's comments about Facebook vs. Twitter, I use the friend groups feature to connect with family vs. close friends vs. writers ( I have no readers yet) and it works great.

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  36. Christine--That should have been #myWANA (stands for We Are Not Alone--the title of her book on social media.) I finally am figuring out how to use those lists, too, and it makes FB much less daunting.

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  37. Great post. It's easy to get overloaded with social media. I've started to experiment with "reader only" content and have seen some pages devoted to that on my blog get a lot of visits.

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  38. Interesting, Michael. Ruth and I are thinking of doing more reader material. Maybe over on Ruth's blog. Glad to hear your "reader-only" stuff is getting hits.

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