- Example #1: You want to make certain your reader knows exactly which character is facing an attack by alien hordes while dangling off the edge of a cliff by the fingertips. Is it James Q. or Jimmy Z, or, god forbid, Jane Z.—reader wants to know!
- Example #2: Your heroine, Suzie Smith, lives at 21 Main Street. Add Suzie Smith plus her address to your style sheet. Will save you from calling her Suzy Smith a few chapters later and makes sure you refer to her address as 21 Main Street. Not twenty-one Main Street. And certainly not 22 Maine Avenue.
- Example #3: Suzie's bff, Marianne, works at Lulu's Bakery. Add Marianne and Lulu's Bakery to your style sheet. Because if you don't, you risk glitches like: Mary Ann? Who's dat and what's she doing in this story? Loulou's Bakery? What's dat and what's it doing in this story? A confused reader is a reader who's going to love bomb you with a five-star review? Nope.
Character descriptions that ensure a blonde is blonde (unless a change in hair color is critical to the plot) can also be included in your style sheet. A six foot tall zombie is six feet, not five six. A scar on the right side of your gunslinger's face stays on the right side, doesn't wander over to the left or completely disappear (at least not without a credible explanation).
Style sheets how-tos.
Style guide or style sheet. There's a difference?
Well, yeah, although IRL sometimes there is overlap. Generally speaking, though, a style sheet keeps track of the nuts and bolts: 21 Main Street not twenty-one Main Street or 22 Maine Street, remember?
A style guide, OTOH, offer suggestions about how to write. Some publishers provide a style guide, a sort of house rules for writers.
To get started, acquaint yourself with a few tried and tested classics.
Just remember, rules and style guides are suggestions, not iron-clad laws. Once you know them and use them confidently, you can (maybe) break them as long as you know what you're doing.
Audrey Hepburn style and why it matters.
What did Audrey do that no one else did—or could do? She looked like herself. On purpose. Period.
Barbra Streisand and Diana Vreeland and Tilda Swinton are other examples. Among the men, think of Salvador Dali, Andy Warhol and Woody Allen. Include Joan Didion and Joan Rivers, Steve McQueen and Steve Buscemi. And don't forget Grace Coddington, Steve Jobs, Diana Ross, David Geffen, Jackie Onassis, Tom Wolfe, Lauren Hutton, the Kardashians.
don't look like anyone else, they look like themselves and no one else. They do not follow trends, they set them. They are not fashion victims but style leaders.
They are unique and instantly identifiable. They don't fear owning their own wavy/frizzy/stick straight hair, scrawny/fleshy/muscular body, big nose/thick lips/long chin. They understand that the key to standing out is to work with what they have and to be the best version of themselves. On purpose.
What does style and looking like yourself on purpose have to do with writing and selling books?
In the tsunami/avalanche/crap ton of books being published and a flattening market as noted in a recent post by Porter Anderson
, the big question is: how can your book stand out?
Style is how. Style is not fashion and style is not some fad that's here today, gone tomorrow. Style is enduring, unique, recognizable, desirable and, most of all, authentic. For a writer, style is writing like yourself. On purpose.
Consider Elmore Leonard and Ernest Hemingway, Tom Wolfe, Jackie Collins, Janet Evanovich, Robert B. Parker, and Raymond Chandler: each one has developed an immediately recognizable style.
Finding your own style isn't quick and it isn't easy. Which doesn't mean it's impossible. Or, even worse, no fun.
Stephen King has an answer to the question of why developing a style of your own can be difficult: "Good writing is often about letting go of fear and affectation."
When you write, are you afraid of what critics/your Mom/a reviewer/your crit group will say? Do you feel pressured to prove to the world how smart you are and how brilliant your prose? Do you want to impress a Paris Review critic or your high school English teacher?
Do you shrink from ideas that seem too far out/too freaky/too scary/too ordinary/too done-to-death? You know what I mean: boy meets girl, boy loses girl, boy gets girl. You don't want to write that. Not again.
Or do you?
And you do know, don't you, there there are maybe 7 basic plots?
Are you holding yourself back from developing a unique style because you're afraid? Of what? Of the nay-saying phantoms in your head? Of what "people" will say? Do you cringe from imagined hostile reviews?
Is your writing suffering because you're afraid of what people you don't even know much less care about are going to think?
Does the thought of a one-star review send you to the shrink?
Do you want to hide or do you want to shine?
Now you're beginning to see what I'm getting at, aren't you?
But, you say, if I let go, if I indulge my nuttiest, weirdest, furthest-out or done-a-million-times idea, people will laugh at me, sneer at me, think I'm crazy, call me untalented.
The fact is, you're right. Only a few examples needed to make the point:
- Jackson Pollock was ridiculed and called "Jack the Dripper."
- Picasso's Cubist paintings were considered "shocking."
- Elvis Presley was considered "vulgar" and his performances were censored and even cancelled because he was said to be a threat to the morals of American youth.
- And let's not even go into all the huge bestsellers (Harry Potter, anyone?) that were rejected over and over before finding their readers.
Mahatma Gandhi reduced the outraged, you-can't-do-that reactions to a formula: "First they ignore you, then they laugh at you, then they fight you, then you win."
So then what?
How do you develop a style of your own?
The obvious answer is that a writer must face his or her fears. Booze is popular. So is chocolate. But, honestly, don't both seem a bit passé in this time of organic, grass fed, artisanal, gluten-free Everything?
The advice of an in-demand sports psychologist gave me an idea for a different approach. Why not accentuate the positive? Why not conquer fear with confidence?
The psychologist's theory is that if a golfer is a good putter, s/he should practice putting until s/he becomes a superb putter? This expert's approach was not to focus on correcting an athlete's weaknesses, but on polishing his/her strengths.
Writers can take the same approach: write what you're good at. To bring the end of this post back to the beginning, as you polish what you're already do well—narrative, dialogue, characterization, humor, horror, thrills, romance—you'll will inevitably hone and define a style. It will be as individual as a fingerprint, as recognizable as Streisand, Tilda or Audrey and you will develop it by doing what you like best—and by practicing what you're already good at.
Simple, yet not so simple, and, yet, eminently do-able.
Plus, like many of the best things in life, style is FREE.